Despite the pieced together illusion of an in-progress virtual human future, tech media still bought in, effectively picking NEON as the fan-favorite of the event. At CES 2020, Samsung’s NEON leveraged significant, digital smoke and mirrors to pitch a virtual human assistant future. Samsung, too, has a history of over-selling virtual humans. All considered, it should not surprise you to see a subsidiary studio of Samsung experimenting with virtual personas, as it’s in Samsung’s DNA. Taking Galaxy even further, Samsung worked with The Diigitals’ Shudu Gram in a beautifully architected campaign to associate their technology with the innovation of virtual influencers. In 2019, Samsung partnered with Brud’s Lil Miquela for a multi-month #TeamGalaxy campaign, placing their latest Galaxy phone in the coveted mirror-selfie spot of the Miquela storyline. While Sam may not be a confirmed creation of Samsung (yet!), Samsung has a long history of innovating in the virtual influencer space. Virtual assistants, such as Siri, and virtual influencers, such as Miquela or FN Meka, continue to grow in popularity as the need for more captivating and humanized digital experiences grows. Now, people are even speculating whether or not Sam could replace Samsung’s current AI assistant, the faceless and forgettable Bixby. Samsung Sam’s viral success illustrates people’s desire for more virtual humans, even fully branded ones. Whereas the actress who plays Flo will eventually grow out of her character and Progressive will be forced to retire her human image, Sam will never age or die and has the potential to be a brand spokesperson for Samsung indefinitely. If I miss out anything, feel free to comment.With her piercing blue eyes and bob haircut, Samsung Sam looks as if Pixar recreated Flo from Progressive as a virtual assistant. News Sources: The Sun, Screenrant, HITCĪny Rule 34 images, videos or websites being posted here will be removed and will result in a 30 day ban. Photos of Samsung Sam Assistant and art: For now, those hoping Sam is Samsung’s new virtual assistant will need to wait on firm confirmation from the company, as well as an explanation on whether Sam is actually designed to be a full voice and virtual assistant replacement for Bixby. What is clear now is that Sam is a hit on social media so far, with lots of users taking to various platforms, including Twitter, to comment on their approval of the new look and design. It's not clear whether the images were part of a concept or were a final design made for Samsung. Lightfarm did not discuss what the virtual assistant will help users with. If it does come out (most likely not to), there will be an event to showcase the new assistant. Like I previously said, this is not official yet. Samsung does NOT have a release date for "Sam" If you want to be technical about it, the proper age is 48hours (as of now).ģ. This image has been circulating this subreddit and others for a while now, it is unbelievably easy to fake this. This is just a faked tweet and is not official. "Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!" Lightfarm wrote: "Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing. Samsung has not released any information on "Sam", and this assistant is simply just a render by a Samsung Marketing subsidiary, Lightfarm. Samsung Sam is RUMORED, and is not OFFICIAL The company published several images of the virtual character which quickly went viral as people started to discuss the new idea and share their reactions.ġ. Last weekend, illustration studio Lightfarm Studios released a concept idea for “Samsung Galaxy’s virtual assistant” named Sam before taking down their publication and accompanying social media posts. I wanted to show you a couple facts about Samsung's rumoured "Sam" assistant that is to replace Bixby. Other: If it doesn't fall in any of the other categories, post it here!.Tricks: Neat tricks or if you discover something that you want to share.Discussion: for discussion about Samsung or Samsung's products.Rumor: for rumors about Samsung or Samsung's products.
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